PSA Contest

PSA Contest

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See the 2012 winners here.
See the 2013 winners here.
See the 2014 winners here.

An Introduction to the PSA Contest

DriveWise is holding our 4th annual Road Ahead Public Service Announcement Contest to spread the word about safe driving and to do our part in helping to eliminate unnecessary risks while driving. The contest is open to Simcoe County High School Students aged 13 to 18.

About DriveWise
As Canada’s leader in road safety education, DriveWise teaches new and professional drivers how to drive safely and defensively. DriveWise operates centres from coast-to-coast and has trained thousands of new drivers using a blend of interactive classrooms, high fidelity simulation, online learning, and private 1-on-1 in-vehicle instruction.

PSA Contest Basics
The Road Ahead PSA Contest is for students aged 13 to 18. Students are encouraged to compete against their classmates by creating an attention-grabbing advertisement that focuses on one of the themes listed below. Your ad must follow the specifications outlined. Entry for this contest is free and students are welcome to submit an entry for more than one category.

The Venue
Liberty North


Themes & information


*First Place: $500 Top Finalist: $100

Prizes will be awarded for each category. Winning submissions will be announced at an awards ceremony in Barrie, Ontario. Select entries will be posted online. Winning entries will be featured by the corresponding sponsor.

Contest Themes:

Risk-taking while driving is dangerous, putting drivers, passengers, and pedestrians at risk. We want you to help us create safer roads with education and awareness. Choose one of the following themes:

Theme 1: Distracted Driving
Texting, using a hand held device (iPod, GPS), eating, drinking or grooming.
Theme 2: Share the Road
Be aware of your surroundings and keep other road users safe.
Theme 3: Seat Belt Safety
Dangers of not wearing a seat belt.
Theme 4: Fuel Economy
Drive safe to go green, and to save green.
Theme 5: Driving While Fatigued
Driving while tired, micro-sleeps.

Rules & Regulations of the PSA Contest

Entry Requirements: Only students attending a high school located in Simcoe County can participate in the PSA Contest. Students must be enrolled in grades 9-12 and are expected to complete the ad by themselves. They may get help from a teacher or mentor, but the work must be their own.

Content: All students participating in the PSA Contest should address one of the themes or topics outlined above. The ad should include how students can make a difference in making our roads safer.

Specifications: No ad is to include any names or personal information. Use of copyrighted music and material will result in disqualification from the PSA Contest.

Please practice safety while creating your ad for the PSA Contest. Do not involve yourself in any unlawful act or possible dangerous action, doing so will result in disqualification. Example: Footage of someone texting and driving. Use your creativity to avoid these shortcuts.

Video Ad: Length – 30 seconds Format – AVI, MOV, MPG, WMV, MP4 or M4V on a CD or DVD

Radio Ad: Length – 30 seconds Format – MP3, WAV, MP4 or WMA on a CD or DVD

Print Ad: Size – 5 inches wide x 7 inches high Colour – Full colour or black & white Format – JPEG or PDF on a CD or DVD

Teams: The Video Ad contest must be completed by an individual or a team consisting of no more than three (3) people. Each member of the team must fill out and submit the registration form. Each member must also meet the grade and age requirements.

Cost: No purchase necessary. DriveWise will not incur any costs associated with preparing and entering your submission. Entry to this contest is free.

Must-have Information: Each submission must be accompanied by the release form, detailing the student’s name, date of birth, home address, telephone number, school the student attends, grade level and title of ad. If the student is under 18, the form must also be signed by a parent or guardian.

How to Enter: Use our checklist at the end of this package to make sure you followed all the rules and haven’t missed anything. You will be asked for some personal information before your entry can be accepted; this information will be used for contest purposes only(*also see contest Terms, Conditions and Agreement). Entry forms can be found by clicking here and submitted at our office along with your ad (please see contact information below).
You can also register early here:

Deadline: Entries must be submitted no later than 5pm on Friday May 12, 2015

Must-have Information:
Each submission must be accompanied by the release form, detailing the student’s name, date of birth, home address, telephone number, school the student attends, grade level and title of ad. If the student is under 18, the form must also be signed by a parent or guardian.

Preliminary Judging:
Preliminary Judging will take place on May 13, 2015. You will be contacted during this time if you are to become a finalist in the contest. The preliminary judging narrows all submissions down to 15, with 5 in each of the three categories(Print, Video, Radio).

Award Ceremony May 20 2015 7PM @ Liberty North

Host of the Award Ceremony

The event will be hosted by Melanie Case of daytime, Rogers TV

These are the judges that took part in the 2014 PSA contest. Expect to see some returning faces for 2015

  • Mayor Jeff Lehman, Mayor of Barrie
  • Kimberley Greenwood, Chief of Barrie Police
  • Steve Overend, Head Driving Instructor with DriveWise
  • Lesley de Repentigny, CEO of DriveWise
  • Deanne McCallum, Producer, daytime, Rogers TV Barrie
  • Josh Duncan, 104.1 The Dock/KICX 106
  • Mark Wretham, Publisher & GM of snapd Barrie

Contact Information:
Questions about the contest can be directed to:

E-121 Commerce Park Drive
Barrie, Ontario
L4N 8X1

Tel: 705-730-1130 or Email:

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Registration Form:PDF

Information Package: PDF

Contest Sponsors of 2015


Sponsor Links:

Rogers TV
snapd Barrie
The Dock 104.1
KICX 106

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